Case Study: Oasiz Madrid connects with visitors and boosts personalized marketing with Flame Analytics

Oasiz Madrid implements Flame Analytics to identify and connect with its customers in an agile way

Oasiz Madrid, the largest shopping center in Madrid, wanted a faster and more agile way to identify and connect with its visitors. To do this, it worked with Flame Analytics and used its Guest WiFi onboarding and analytics capabilities to better understand customer profiles and gather contact and demographic information.

With Flame Analytics, Oasiz Madrid implemented a captive portal and landing page strategy that helped expand its visitor database and improve digital marketing actions. The solution also enhanced the customer experience by enabling more personalized engagement across the mall’s 280,000 square meters and 120 premises, though no specific numeric results were provided.

Oasiz Madrid