Case Study: IKEA improves visitor analytics and capacity management with Flame Analytics

IKEA relies on Flame analytics for the indoor analytics of its new centers in Latin America

IKEA, the global retail brand, needed a way to better understand visitor behavior in its first store in Mexico and new centers in Latin America. Flame Analytics provided indoor analytics to help IKEA measure flow, capacity, and presence across its facilities, as well as connect with customers through its WiFi portal.

With Flame Analytics’ people counting, Wi‑Fi analytics, and capacity analytics solutions, IKEA can track visits with high precision by time period, compare results against previous campaigns, analyze customer behavior at the point of sale, and manage occupancy limits in real time. The implementation gives IKEA clearer visibility into store traffic and customer presence, enabling better operational control and more effective customer engagement.

IKEA