Case Study: Havaianas digitizes its stores with Flame Analytics

Havaianas chooses Flame Analytics for the digitization of its stores

Havaianas, the popular Brazilian sandal brand, needed to digitize and standardize its stores and franchises across EMEIA while maintaining a consistent brand image. To address this challenge, Havaianas worked with Flame Analytics, using WIFI ANALYTICS and GUEST WIFI solutions alongside Cad&Lan partners to support its retail transformation.

Flame Analytics implemented the solution simultaneously across stores in Spain, Portugal, France, Italy, Greece, and the UK, creating a more homogeneous point-of-sale layout adapted to each location’s architecture and interior design. The result was a phygital retail experience that integrated digital content with physical product displays, helping Havaianas advance its digitization process and standardize its IT and store design approach.

Havaianas

Serena Andreotti

Retail & Customer Experience Manager