Case Study: Decathlon improves store operations and shopping experience with Flame Analytics

Decathlon improves store decisions with Flame Analytics across 12 countries

Decathlon, one of the world's largest sporting goods retailers, faced the challenge of understanding customer behavior within its physical stores beyond just sales data. They needed to answer key questions about visitor traffic, activity patterns, and dwell time to optimize operations and the shopping experience. To address this, they turned to vendor Flame Analytics and implemented its retail intelligence platform.

Flame Analytics deployed a platform that measured and analyzed visitor activity through traffic, dwell-time, and behavior indicators. This provided Decathlon with continuous, objective data presented on intuitive dashboards, enabling data-driven decisions to optimize store layouts, product distribution, and resource management. The solution allowed Decathlon to turn daily in-store activity into useful knowledge, leading to more efficient operations and an improved customer experience.

Decathlon