Case Study: Chafiras optimizes store layouts and customer journeys with Flame Analytics

Big Data + Indoor location to discover the potential of their points of sale

Chafiras, a retail customer of Flame Analytics, wanted to understand how traffic flowed through its stores, what paths customers followed, and how shoppers entered, moved through, and exited the point of sale. Using Flame Analytics’ indoor location and analytics capabilities, Chafiras sought to better measure the customer journey and uncover how each area of the store was being used.

Flame Analytics implemented big data and indoor location analytics to track visits by area, time spent in each zone, and conversion by area and category. As a result, Chafiras could identify the most common trajectories, optimize store layouts, improve the shopping experience, better match offers to customer needs, and strengthen engagement and loyalty.

Chafiras