Case Study: Smartex improves phased rollouts and release cycles with Flagsmith

Smartex - Customer Case Study

Smartex, an AI and tools provider for modern textile factories, faced challenges scaling their feature management and release processes. Their product team was dependent on engineering to manually update configurations via API or database changes for every rollout, which slowed release cycles and consumed valuable time for both teams.

By implementing the Flagsmith feature flag platform, Smartex empowered their product team to independently manage customer segmentation and phased rollouts to early-adopter clients. Flagsmith enabled safer, lower-risk releases by allowing features to be toggled off if problems arose. The results included reduced manual work for engineers, eliminated bottlenecks, faster release cycles to meet customer needs, and improved testing processes through controlled rollouts.

Smartex