Case Study: eFuse improves onboarding and user retention with Flagsmith

How eFuse Uses Flagsmith for A/B & Multivariate Testing

eFuse, a web and mobile application for the esports industry, sought to improve user onboarding and increase user retention through data-driven experimentation. They needed a robust system to run A/B and multivariate tests to validate their hypotheses without constant redeployment. They implemented Flagsmith's feature flag and segmentation tools to manage this testing process.

Using Flagsmith, eFuse ran a multivariate test on their onboarding flow. They discovered that requiring new users to make a post during onboarding significantly boosted retention compared to other variations. This key insight, provided by Flagsmith's integration with their analytics stack, directly informed their product strategy and led to a more effective user experience.

eFuse