Case Study: The Brick strengthens mattress positioning with FKA

The Brick brands mattress stores in 200+ locations with FKA

The Brick, one of Canada's largest furniture, mattress, and appliance retailers, faced a challenge in better positioning itself against competitors in the mattress category. The long-standing client engaged vendor FKA to develop a new advertising strategy to address this.

FKA's solution involved creating a specialized shop-in-shop brand, The Brick Mattress Store, for over 200 locations. They introduced a new tagline, "The Right Mattress, Guaranteed," and a creative platform highlighting the impact of a mattress on sleep quality. The campaign was highly successful, earning FKA both a 2021 ACE Award and a 2021 Anvil Award for their advertising work.

The Brick