Case Study: Edmonton Unlimited achieves an inclusive new brand identity with FKA

Edmonton Unlimited earns 98% positive sentiment with FKA

Edmonton Unlimited, a new organization established by the city of Edmonton to drive innovation, faced the challenge of uniting stakeholders under a fresh brand identity that would break from a problematic past. They engaged the vendor FKA for a rebranding project to create an inclusive brand that moved beyond traditional tech-focused associations.

FKA conducted an extensive engagement process and landscape analysis to develop the new Edmonton Unlimited brand. The solution included a new name, a tech-inspired logo symbolizing community collaboration, and the tagline "Innovation from here for the world." The results were highly positive, with the new brand achieving 98% positive sentiment on social media. Within two months, 70% of local startups and entrepreneurs felt the new brand successfully captured the city's potential on a global stage.

Edmonton Unlimited