Case Study: Continuing Care Safety Association strengthens member communications with FKA

Continuing Care Safety Association delivers a comprehensive content and channel strategy on time and on budget with FKA

The Continuing Care Safety Association (CCSA), which supports professionals in Alberta's continuing care sector, faced a challenge where its members were aware of the organization but unfamiliar with the specific value it provided. To address this, CCSA engaged the vendor FKA to develop a new communications strategy.

FKA conducted a communications audit and engagement interviews to define a new positioning statement, value propositions, and key audience messages for CCSA. This strategic work, which positioned CCSA as a trusted sector leader, was complemented by a new design concept, website copy, and a comprehensive content and channel strategy to connect with members through owned and paid media. The FKA team delivered the final product on time and on budget, exceeding the executive director's expectations.

Continuing Care Safety Association