Case Study: Heal's boosts engagement and sales with Fixtuur's modular configurator

HEAL's boosts add-to-basket rates with Fixtuur modular configurator

HEAL'S, a retailer known for high-quality furniture, needed an effective way to showcase its customizable products online. The challenge was to give customers confidence in their purchases by allowing them to visualize various options without feeling overwhelmed. They turned to the vendor Fixtuur for a solution.

Fixtuur implemented an intuitive, game-inspired modular configurator that lets customers view products in 3D, change fabrics, and see items in their own space. The results for HEAL'S included increased page views, higher engagement, a rise in add-to-basket rates, and greater sales for items like modular sofas. The tool was also adopted by in-store staff and other departments, demonstrating its broad business impact.

HEAL'S