Case Study: ZURU boosts marketing efficiency with Fivetran

ZURU boosts marketing efficiency by 20%, unlocks 6-figure returns

ZURU, a global manufacturing company with more than 5,000 employees and operations in 120+ countries, needed a faster, more reliable way to manage and use its growing marketing data. As its 9-figure marketing budget and number of ad platforms expanded, the team moved away from manual Excel-based processes and looked for a scalable data integration solution from Fivetran.

Using Fivetran to ingest data into a lakehouse architecture on AWS and Databricks, ZURU automated connections across sources like Google Ads, Meta, TikTok, Amazon, Facebook, and YouTube Analytics. The results included up to 20% better marketing resource efficiency, a 10% boost in ROI, hundreds of thousands of dollars in realized returns, 50% less engineering time, and 1,000+ hours saved annually for higher-value work. Fivetran also helped ZURU make decisions 2x faster and increase cross-team data accessibility by 70%.

Zuru

Alexander Gregory

Global Data and Analytics Manager