Case Study: Homeday achieves 210% ROI and optimised marketing with Fivetran

With Centralised Data, Homeday Optimises Marketing Campaigns and Activity

Homeday, a Berlin-based digital real-estate agency focused on lowering commission rates and improving the buyer/seller experience, struggled with fragmented data across multiple databases and APIs that left the business “blind” to actionable insights. To create a single source of truth, Homeday implemented a modern stack—using Fivetran connectors to pipeline data into Snowflake and Tableau for BI—which Snowflake recommended to centralise disparate sources quickly and remove manual ETL burdens.

Fivetran’s managed connectors moved advertising, CRM and market data into Snowflake so Homeday’s BI team could build dozens of reliable Tableau dashboards and answer questions in real time. The change drove measurable impact: a 210% ROI by avoiding a full-time connector engineer, nearly 100% daily Tableau usage among users with access, faster reporting (days to immediate), and improved marketing decisions—such as a commission-focused campaign and accurate channel-level lead and cost tracking—enabled directly by Fivetran’s centralisation.

Homeday

Alexander Novikov

Business Intelligence Lead