Case Study: Tide achieves faster insights and higher marketing ROI with Fivetran

Tide Drives Business Results With Customer Data

Tide, a UK FinTech and cloud-native bank, needed to centralise disparate customer data, re-establish benchmarks after pandemic-driven behavior changes, and speed up access for analytics and machine learning. To solve this, Tide partnered with Fivetran and used Fivetran’s point-and-click data syncs to automatically load apps, databases and other sources into its cloud data warehouse.

With Fivetran feeding a single source of truth, Tide cut end-to-end delivery time from source to insights, enabled analyst self-serve reporting across datasets, and connected acquisition, retention and lifetime value to optimise marketing spend toward an ROI model. Fivetran’s pipeline automation also allowed Tide to tie customer feedback into the user journey and begin deploying machine-learning and real-time decisioning initiatives.

Tide

Hendrik Brackmann

Director of Data Science and Analytics