Case Study: Swapfiets improves customer service and personalization with Fivetran

Swapfiets brings better service to its customers using Fivetran data insights

Swapfiets, the bicycle-as-a-service company serving more than 270,000 subscribers across Europe, needed a faster, more scalable way to understand customer behavior, bike usage, and local demand as it expanded into new cities. Its data engineering team had been maintaining custom Python scripts to move data into Redshift, but that approach became difficult to sustain as data sources grew. Swapfiets turned to Fivetran to simplify data ingestion and support its analytics needs.

With Fivetran, Swapfiets centralized data from tools including Zendesk, HubSpot, Typeform, Google Sheets, and Azure DevOps into a single warehouse, creating a single source of truth for customer, operations, and usage data. Fivetran helped the team get up and running within a day, reduced the burden of maintaining custom pipelines, and lowered data engineering TCO. As a result, Swapfiets established a single CRM database for 270,000 subscribers and accelerated its move toward hyper-personalized customer engagement.

Swapfiets

Willem Baesjou

Senior Data Engineer