Case Study: Super Dispatch drives revenue growth with Fivetran

Super Dispatch drives revenue impact with Fivetran and the Modern Data Stack

Super Dispatch, an auto transport platform for carriers and shippers, needed a better way to use data to improve user activation, retention, and monetization. The company’s customer, subscription, transaction, and marketing data was trapped in silos across systems like Salesforce, Google Ads, PostgreSQL, and Google Sheets, forcing teams to rely on disconnected spreadsheets and manual analysis.

Using Fivetran as the data integration layer in its modern data stack, Super Dispatch automatically centralized data into Amazon Redshift and analyzed it in Tableau. With Fivetran, the team created a single source of truth that powered data-led decisions and campaign optimization, resulting in a 6% lift from a product engagement project and a 13% improvement in activation rate.

Super Dispatch

Aman Malhotra

Head of Growth and Analytics