Case Study: Sendbird saves 20 engineering hours per month and builds company-wide BI with Fivetran

Sendbird - Customer Case Study

Sendbird, a communications API and SDK company, struggled with siloed product, customer, sales and marketing data and limited in‑app reporting, leaving no single source of truth for business intelligence. SangHee Lee, Head of Operations and Business Intelligence, needed a scalable ELT solution so engineers could stop spending time on manual data movement and focus on architecture and analytics.

Fivetran deployed managed data connectors to centralize 10+ sources into a Postgres RDS destination (with Looker for BI), automating ELT and enabling a consolidated data platform. As a result, Sendbird’s engineers saved about 20 hours per month each, the company avoided hiring at least two additional employees, and teams now use multiple Looker dashboards (quarterly, OKR, investor, cohort, COVID analysis) to drive organization‑wide, data‑driven decisions—outcomes attributed to Fivetran’s reliable pipeline and support.

Sendbird

SangHee Lee

Head of Operations and Business Intelligence