Case Study: Seer Interactive achieves ad spend savings and 720+ hours reclaimed annually with Fivetran

Seer Interactive Innovates Customer Value And Saves Thousands On Ad Spend

Seer Interactive, a digital performance marketing agency, faced time-consuming, error-prone reporting from manual spreadsheet pipelines that slowed account teams and even once led to a $200,000 billing error. To centralize marketing data and enable faster analysis, Seer adopted a modern data stack using Fivetran for automated data integration (ingesting Google Analytics, Google Ads, and Microsoft Advertising into BigQuery) with Power BI for reporting.

Fivetran’s managed connectors and automated schema migrations enabled Seer to build self-service dashboards like the Impact Tracker and Budget Tracker, giving account managers fast access to clicks, conversions and spend. The change saved dozens of engineering hours weekly and 720+ hours a year for account managers, prevented overspending (including an instance that saved a client roughly $60,000), eliminated manual errors, and gave leadership timely, aggregated insights—delivering measurable efficiency and cost savings thanks to Fivetran.

Seer Interactive

Ethan Lyon

Associate Director of Engineering