Case Study: Scribe Media achieves accurate job costing and cash forecasting with Fivetran

Scribe Media - Customer Case Study

Scribe Media, a publishing services company that helps authors write and publish books, faced the challenge of joining data from many systems to understand job costing, revenue recognition, marketing attribution and cash forecasting. To centralize and query those sources—Salesforce, Xero and Teamwork—Scribe uses the modern data stack with Fivetran to load data into Google BigQuery so analysts can access joined datasets without heavy engineering overhead.

Fivetran enabled Scribe Media to join billing, payment and project data in BigQuery and power an executive dashboard that breaks out KPIs by department. As a result, Scribe can calculate per-project margins (including freelancer vs. in‑house costs), attribute revenue to marketing channels, and forecast cash flows 8–12 months out—improving margin management, spending decisions and hiring planning through faster, reliable insights delivered via Fivetran.

Scribe Media

Cody West

Analytics Engineering Manager