Case Study: Raiffeisen Bank International boosts multi-channel marketing performance with Fivetran

Raiffeisen Bank International uses real-time data to win more customers

Raiffeisen Bank International (RBI), one of Europe’s leading banking institutions, needed to streamline a fragmented data ecosystem across 12 countries so marketers could access reliable, timely insights. Before the project, reporting was largely manual and monthly, with global reporting happening only once per quarter, making it hard to act quickly on campaign performance. RBI used Fivetran to centralize and automate data collection from multiple marketing and analytics sources.

With Fivetran, RBI deployed a GDPR-compliant data architecture across 12 countries in under 8 months, moving from manual monthly reporting to near real-time dashboards and daily insights. The result was a 60% improvement in multi-channel marketing performance, a major reduction in reporting effort, and broader data access for more than 300 employees across the CEE region and Austria.

Raiffeisen Bank International

Christophe de Cussy

Senior Delivery Manager