Case Study: PopSockets doubles profitability and boosts AOV with Fivetran

PopSockets doubles profitability, boosts AOV by 25% with Fivetran

PopSockets, the phone accessories brand, needed a scalable way to unify data from Shopify, Zendesk Support, Google Ads, SQL Server, MySQL, and other systems as it grew rapidly and added an ERP system. Before using Fivetran, the team relied on manual report aggregation, had inconsistent refresh timelines, and struggled to get a clear view of marketing ROI and cross-functional performance.

With Fivetran and Snowflake as part of its modern data stack, PopSockets automated data pipelines, centralized its growing data, and built models to analyze profitability and campaign performance more effectively. The impact was significant: PopSockets doubled daily profitability from ad spend, increased average order value by 25%, and saved at least one headcount by eliminating manual data engineering tasks.

PopSockets

Kyle Chu

Senior Business Intelligence Analyst