Case Study: Pet Circle achieves real-time data reporting with Fivetran

Pet Circle Improves Customer Experience Through Data

Pet Circle needed a reliable way to centralize transactional and marketing data from multiple systems into a single analytics environment so the team could understand acquisition cost and lifetime value in near real time. To solve this challenge, Pet Circle turned to Fivetran for data pipeline automation.

Using Fivetran connectors to sync data into Google BigQuery for analysis in Looker, Pet Circle was able to streamline reporting and reduce the operational burden of maintaining pipelines. Fivetran helped deliver near-real-time dashboards for acquisition cost and lifetime value, enabling faster campaign and spend decisions while saving significant engineering time that would otherwise be needed to manage data infrastructure.

Pet Circle

James Edwards

Co-Founder & Head of Data Science