Case Study: Optimizely achieves near-real-time data delivery and refocuses on insights with Fivetran

Optimizely - Customer Case Study

Optimizely faced a costly, high‑maintenance custom ETL infrastructure and needed to move away from manual data ingestion. After evaluating vendors, Optimizely selected Fivetran for its ease of use, standardized schemas, strong support, and a broad set of ready‑to‑deploy connectors (Google Cloud MySQL, Google Sheets, Heroku Postgres, Jira, Marketo, MongoDB, Salesforce, Zendesk, Zuora).

Fivetran replaced Optimizely’s in‑house pipelines and now manages replication, failures, and source changes so data arrives in stakeholders’ hands in near real time. By using Fivetran, Optimizely eliminated ongoing ETL maintenance, redeployed engineering effort to analytics and metric optimization, and gained faster, more reliable access to actionable data.

Optimizely

Srinath Sura

Senior Engineering Manager