Case Study: Oda achieves 5x customer growth with Fivetran

Oda scales customer growth by 5x with Fivetran

Oda, the Norwegian online grocery delivery company, needed a better way to manage fast-growing data demands across logistics, customer experience, and marketing. Its team was relying on spreadsheets, manual stitching, and point-to-point integrations, which slowed work and created errors. To automate data movement and support real-time decision-making, Oda turned to Fivetran, using it alongside Snowflake and sources like PostgreSQL, SurveyMonkey, and other operational systems.

With Fivetran, Oda set up integrations once and no longer had to monitor or troubleshoot them, freeing analysts to create pipelines without data engineer support. This cut data integration time by 96% and helped drive a 5x increase in monthly user growth, while improving operational efficiency, faster insights, and better customer experiences. Fivetran became a key part of Oda’s data strategy, supporting both fulfillment optimization and marketing analytics.

Oda

Niklas Woxlin

Director of Data and Insights