Case Study: MindMax achieves automated ETL and faster BI with Fivetran

MindMax Automates ETL, Sees Benefits of a Modern Data Stack

MindMax, a marketing and enrollment services company that helps universities drive enrollment, needed a better way to unify data from sources like Salesforce, Google Analytics, Facebook Ads, and Pardot. Its legacy analytics and BI workflow relied on manual data extraction and Excel mashups, making it difficult to build meaningful dashboards for clients. To solve this, MindMax turned to Fivetran alongside Sisense and Google BigQuery.

With Fivetran, MindMax automated ETL and centralized data into BigQuery, eliminating broken pipelines and giving the team a reliable single source of truth for analytics in Sisense. The results were significant: Fivetran freed up at least 50% of the BI team’s time, improved reporting for multiple client accounts, and enabled more robust, real-time dashboards that support both internal teams and customers.

MindMax

Brian DiScipio

Vice President of Technology