Case Study: Mighty Digital achieves 150% higher ad return with Fivetran Transformations for dbt Core

Mighty Digital helps client optimize ad efficiency with Fivetran Transformations for dbt Core

Mighty Digital, a growth, analytics, and strategy consulting firm based in Ukraine, helped a transportation startup struggling to make sense of its ad performance data. The client’s existing ETL setup, built with Airflow, Python, and Looker, was complex, error-prone, and lacked reliable visibility into campaign cost-effectiveness, making it difficult to optimize ad spend and customer retention.

Using Fivetran Transformations for dbt Core along with Fivetran, dbt Core, BigQuery, and Looker, Mighty Digital replaced the legacy pipeline with a stable cloud-based ELT architecture and centralized source of truth. The result was a 150% increase in return on ad spend, 2x better user activation rates, and a 350% increase in customer engagement, while also reducing engineering effort and improving reporting speed and trust in the data.

Mighty Digital

Vladyslav Hrytsenko

Senior Technology & Strategy Consultant