Case Study: Meditopia achieves higher conversion rates and 3M+ subscribers with Fivetran

Meditopia Transforms Data Analytics With Fivetran and dbt

Meditopia, a mental-wellness platform founded in 2015 with a freemium model and more than three million users, faced fragmented marketing and product data across Apple Search, Snapchat, Google, Facebook and other sources. The team was spending hours on manual CSVs and Excel work to measure campaign performance and user behavior, and preferred to outsource ETL rather than hire a costly data engineer—so they turned to Fivetran for fully managed pipelines and connectors (with native dbt transformations).

Fivetran ingested data into Google BigQuery and ran dbt models (about 50 models twice daily) to power marketing analytics and product insights in Amplitude and Tableau, enabling faster decisions and optimized ad spend. The result: higher conversion rates, subscriber growth to over three million, saved hiring costs, 99.9% uptime with zero ELT maintenance, and dramatically shorter feedback loops—outcomes Meditopia attributes directly to Fivetran.

Meditopia

Gustav Lindqvist

Head of Data