Case Study: Interloop cuts analytics time by 50% with Fivetran

Interloop scales Microsoft OneLake, cuts analytics project time by 50%

Interloop, a North America-based B2B technology data infrastructure and analytics firm, needed a better way to unify and standardize data across disparate systems like CRM, ERP, marketing, and custom applications. As it expanded its services, the company was slowed by operational inefficiencies, inconsistent data lake structures, and time-consuming integration work that delayed client insights. Interloop evaluated Fivetran while looking for a Microsoft Fabric data movement solution and was particularly interested in Fivetran Managed Data Lake Service and its support for Microsoft OneLake.

Using Fivetran, Interloop automated data ingestion into Microsoft OneLake in Delta Lake format, standardized its data lake management, and reduced the burden of pipeline maintenance and manual engineering work. The results were significant: pipeline maintenance dropped from 20–30% of analyst time to less than 5%, analytics project turnaround time improved by over 50%, and data extraction costs and storage overhead were reduced. Fivetran also helped Interloop strengthen governance, support AI-driven analytics, and move faster on client requests.

Interloop

Jordan Berry

CEO & Co-founder