Case Study: Interflora Centralizes Data and Drives Global Growth with Fivetran

Interflora centralises data to drive global growth with Fivetran

Interflora, the European floral and gifting retailer, needed a better way to manage rapidly growing data as online orders surged. Its data was siloed, manual processes were causing errors, and there was no dedicated data team to support reliable reporting and decision-making. To modernize its data integration and centralize information across systems, Interflora turned to Fivetran.

With Fivetran, Interflora automated data workflows and centralized trustworthy data across its business, giving analysts self-service access while maintaining compliance. The company created more than 200 BI reports, improved KPI sharing across its eight markets, and strengthened collaboration between Product and Engineering teams. Fivetran helped Interflora break down silos, improve operational efficiency, and support its global growth strategy.

Interflora

Vincent Faburel

Head of Data & Backend Products