Case Study: Hyper Hippo Productions achieves deeper player insights and faster, lower-cost player acquisition with Fivetran

Hyper Hippo Productions Gains Deeper Insights Into Player Profiles

Hyper Hippo Productions, a game studio published by Screenzilla Entertainment, needed to combine billions of monthly PlayFab event streams with marketing, CRM and social data to get a holistic view of players and target the right audiences. Working with partners including Fivetran, DecisiveData and Microsoft, the business sought a way to centralize and operationalize data from multiple sources for faster, data-driven live ops decisions.

Fivetran provided the automated data pipeline to replicate PlayFab and other source data into Azure Data Explorer with incremental, near‑real‑time refreshes, enabling PlayFab Insights and Power BI dashboards built by DecisiveData. With Fivetran powering the ingestion, Hyper Hippo Productions gained deeper audience insights, democratized access to analytics, and began finding new players more quickly and at lower cost while better optimizing individual player experiences.

Hyper Hippo Productions

Shaun Chaudhary

Senior Manager of Data & Analytics