Case Study: HotelSpecials.nl boosts email conversions 52% and achieves 1,200% ROI with Fivetran

HotelSpecials Leverages Snowplow + Fivetran for ROI of 1,200%

HotelSpecials.nl, part of the BookerZz2 group offering thousands of hotels and holiday parks, was held back by a home‑grown analytics stack (MySQL, AdWords, Google Analytics, Bing) that produced stale, unreliable data and poor marketing decisions. To fix this they engaged Fivetran for a fully managed data pipeline and its Snowplow connector, migrated analytics into Amazon Redshift, and adopted Power BI—enabling near real‑time, trusted event-level data.

Fivetran fully managed Snowplow ingestion and centralized HotelSpecials.nl’s data, enabling advanced analytics and a predictive “hotel score.” As a result (and thanks to Fivetran’s solution) email conversion rose 52%, transactions increased 20%, click-to-open improved sixfold, email reactivation grew 25%, CPC fell 10% while CPC campaign conversions rose 6%, one full‑time engineering hire was avoided, and the company reported a 1,200% annual ROI and a Dutch Search Awards win.

HotelSpecials.nl

Manuel de Francisco Vera

Head of Big Data and Analytics