Case Study: Honeycomb builds a scalable, low‑maintenance data foundation and gains reliable, up‑to‑date reporting with Fivetran

Honeycomb Builds Sweet & Scalable Data Foundation

Honeycomb, a leader in observability, faced a data analytics bottleneck: product events lived in MySQL while revenue and CRM data lived in Stripe and Salesforce, forcing engineers to stitch together manual CSVs and run multi-week projects to link usage with consumption. To build a scalable, low-maintenance data stack quickly, Honeycomb turned to Fivetran’s data integration pipeline (using pre-built connectors into Snowflake) and even started on a flexible credit-card billing option to trial the service.

Fivetran deployed zero-maintenance connectors for HubSpot, Intercom, MySQL, Salesforce and Stripe into Snowflake, enabling Honeycomb to centralize data and power Mode dashboards. As a result, Honeycomb avoided hiring one to two ETL engineers and months of work, gained reliable, up-to-date MRR/ARR and customer-health reporting, and empowered sales and product teams to build their own dashboards—outcomes that convinced Honeycomb to move from the trial to an annual Fivetran contract.

Honeycomb

Irving Popovetsky

Head of Customer Engineering