Case Study: GroupM delivers faster client insights with Fivetran

GroupM delivers vital client insights with Fivetran

GroupM, a global media agency group in the Nordic region and part of a 2000+ employee professional services organization, needed a more scalable way to collect and prepare marketing data for client reporting. Using Supermetrics and Google Sheets had led to pipeline failures, formatting issues, and manual errors, making it hard for a small data team to deliver fast, accurate insights across multiple ad platforms.

GroupM implemented Fivetran to move data from sources like Facebook Ads and Google Ads directly into Google BigQuery, replacing manual spreadsheet-based workflows with automated, self-healing pipelines. With Fivetran, the team saves up to 75 hours per month, backfills historical data more easily, and delivers daily dashboards that help clients make better advertising decisions; GroupM also plans to use Fivetran Connect Card in the next phase to simplify secure customer onboarding.

GroupM

Herman Mull

Data Analyst