Case Study: Global Entertainment Company achieves automated reporting and improved data quality with Fivetran

Global Entertainment Firm Drives Efficiency with Automated Reporting

Global Entertainment Company, a major media and entertainment brand with parks, resorts, cruise lines and consumer products, struggled with an “undeveloped data strategy” that forced analysts to manually pull Google Analytics data into Excel, causing errors and wasting time. The company adopted Fivetran’s fully managed ETL—including the Google Analytics connector—to centralize data into SQL Server and feed Microsoft Power BI, avoiding the complexity of building and maintaining API connections.

Fivetran’s pipeline automated daily extracts and reporting, cutting a fiscal-week report from a full day to under an hour and increasing output from one manual report a week to multiple automatic reports, saving many working hours per report. The automation improved data quality, created a more data-driven culture, and let the team add Europe to theme park reporting (and soon cruise reporting) without hiring additional staff—benefits the company credits directly to Fivetran.