Case Study: Frontify achieves trusted self-service analytics with Fivetran

Fivetran helps fix pain points as Frontify grows its branding platform

Frontify, a B2B technology company in Europe, needed a reliable single source of truth as it scaled its branding platform. Its small data team was stuck maintaining custom Python scripts, a slow and incomplete BI setup, and constantly updating reports for sales, marketing, finance, and customer success. Frontify chose Fivetran alongside Snowflake and ThoughtSpot to build a modern data stack and make data more accessible across the business.

With Fivetran automating data ingestion from sources like HubSpot, Salesforce, Zuora, and Recurly into Snowflake, Frontify eliminated fragile manual pipelines and enabled self-service analytics in ThoughtSpot. The results were dramatic: reports that once took a month are now available in 30 minutes, data is trusted across the company, and the data team has more time for higher-value engineering and analytics work instead of fixing scripts.

Frontify

Michal Lapinski

Data Analyst