Case Study: KatKin achieves 6-month analytics acceleration and real-time, more accurate insights with Fivetran

Fivetran Feeds Katkin Data to Grow Quality Cat Food Business

KatKin, a UK direct‑to‑consumer subscription business personalising fresh cat food, struggled with manual, error‑prone ETL and missing transactional fields that made timely customer insights difficult. To centralise data into Google BigQuery and get reliable access to Shopify, Zendesk, ReCharge and PostgreSQL sources, they turned to Fivetran’s fully managed connectors and pipelines.

Fivetran delivered out‑of‑the‑box connectors and automated syncing (sources refreshed every six hours) that removed manual pipeline work and enabled immediate reporting. The result: KatKin accelerated its analytics roadmap by six months, replaced a two‑hour weekly reporting task with instant reports, improved data accuracy and completeness, and opened the door to A/B testing, personalization and broader data‑science initiatives.

Katkin

James McNeilis

Lead Data Scientist