Case Study: Braze achieves centralized analytics and 40% more BI users with Fivetran

Fivetran Enables a Centralized Analytics Model at Braze

Braze, an engagement platform for on-demand, always-connected customers, needed to move from siloed reporting to a centralized analytics model but had only one data engineer and many disparate application sources. To scale quickly, Braze adopted Fivetran—using its pipeline and connectors for Marketo, Salesforce and Mavenlink—to replicate data into Snowflake and feed BI in Looker.

Fivetran’s connectors automated source ingestion and schema changes, enabling Braze to build cross-team dashboards and revenue operations reports without extra engineering overhead. As a result, Braze’s BI team now supports about a 6x (≈650%) increase in teams, Looker users rose 40%, BI requests jumped from 3 to 107, reporting is updated automatically in minutes, and the company avoided hiring an additional engineer—all driven by Fivetran’s rapid, maintenance-free data replication.

Braze

Terence Knorr

Senior Manager of BI