Case Study: Kaleva Media achieves a data-driven culture and rapid insights into advertising, readership, and employee performance with Fivetran

Extra Extra Finland News Conglomerate Kaleva Media Forges a Data-Driven Culture

Kaleva Media, a Finnish news conglomerate producing newspapers and city journals, needed to move away from fragmented, manual reporting and limited analytics toward a digital, data-driven business. The group lacked a shared data warehouse and transparent, scalable visualizations, so it adopted a modern data stack built around Fivetran data connectors, Snowflake as the warehouse, and Tableau for BI to centralize and democratize its data.

Fivetran provided off-the-shelf connectors (CSV Uploader, AdWords, Facebook Ads Insights, Google Analytics, Snowplow, SQL Server, DoubleClick for Publishers, Google Sheets, and more) to feed Snowflake and power Tableau dashboards. The result was immediate: comprehensive insights into advertising, readership and employee performance, unprecedented time-to-market for analytics, dramatically reduced manual reporting and maintenance, and measurable improvements in decision-making, employee well‑being and a shift to a data-driven culture.

Kaleva Media

Markku Mäenpää

Groups New Data Architect