Case Study: Digital Virgo centralizes global Google Ads data and reclaims engineering time with Fivetran

Digital Virgo Replaces 10-Year-Old Legacy Pipeline Solution With Fivetran

Digital Virgo, a telecom payments and digital marketing company operating in 40+ countries, faced a fragile, 10-year-old in-house ETL pipeline and fragmented data stacks (on-site MySQL, QlikView and regional tools). The company needed a single source of truth and easier maintenance for hundreds of advertising accounts—especially Google Ads—so they engaged Fivetran (with SI partner Sutter Mills) and adopted Snowflake, Looker and Tableau to replace the legacy system.

Fivetran replicated Digital Virgo’s global ad sources into Snowflake, deploying nearly 300 Google Ads connectors across ~40 countries that sync every five minutes and trigger transformations to consolidate data into six report tables. As a result, Digital Virgo freed one full-time engineer for strategic work, gained on-demand BI (daily Looker policy reports and Tableau dashboards), scaled client campaign reporting faster, and eliminated costly API maintenance—delivering faster, more reliable analytics at scale.

Digital Virgo

Anthony Gianastasio

Head of Analytics