Case Study: Crossmedia builds centralized marketing warehouses in days and cuts reporting from a day to minutes with Fivetran

Crossmedia Delivers Advanced Data Products With Powered by Fivetran

Crossmedia, a global independent media agency, needed a faster, more reliable way to combine clients’ CRM, advertising and performance data to measure ROI and deliver timely insights. To centralize disparate sources and reduce manual pipeline work, Crossmedia adopted Fivetran (Powered by Fivetran) to replicate client data into a warehouse and feed reporting tools.

Fivetran provided turnkey, zero‑maintenance connectors into Snowflake, enabling Crossmedia to build centralized marketing warehouses in days instead of weeks and cut report generation from a full day to minutes. By handling the work of two to three engineers, Fivetran freed Crossmedia to deliver client dashboards in Datorama and custom visualizations in Tableau, accelerate product development, and focus on analytics and activation.

Crossmedia

Kade Killary

Data Scientist