Case Study: Coupa achieves a unified Customer 360 and audit compliance with Fivetran

Coupa gains 360-degree customer view while ensuring audit compliance

Coupa, a B2B technology company, needed a better way to unify siloed platform and customer usage data across systems like the Coupa app, Marketo, Salesforce, NetSuite, and Jira. These data gaps made it difficult to build a true customer 360 view, slow to analyze feature usage, and required custom scripts that could take weeks to produce insights.

Coupa implemented Fivetran’s automated data movement platform, using connectors and change data capture to ingest data into Snowflake and support analysis in Tableau. With Fivetran, Coupa cut data pipeline workload by 4x, reduced time to value from 3–6 months to weeks, improved audit readiness and compliance, and enabled faster, data-driven decisions that enhanced customer experiences.

Coupa

Vivek Khurana

Director, Integrations and Data Architecture