Case Study: Coupa achieves Customer 360 and audit compliance with Fivetran

Coupa accelerates its S3 Data Lake with Fivetran

Coupa, a B2B cloud spend management company, needed a better way to unify siloed customer and product usage data so teams could gain a true 360-degree customer view and make faster decisions. Its analysts and UX teams were spending weeks building custom scripts to answer questions about feature usage and customer behavior, while also needing to maintain audit compliance and secure data storage.

To solve this, Coupa used Fivetran to automate data pipelines from key systems like Coupa, Salesforce, NetSuite, Marketo, Jira, Clari, and Xactly into Snowflake, with Tableau for analysis. Fivetran’s change data capture, alerting, and recovery features reduced pipeline workload by 4x, cut time to value from 3–6 months to weeks, and improved compliance readiness by aligning data storage with regulatory requirements.

Coupa

Anna Lisboa

Senior Engineer