Case Study: Chubbies Shorts achieves real-time analytics and faster merchandising decisions with Fivetran

Chubbies Sells Short Shorts and Bets Long on Data Analytics Enabled by Fivetran

Chubbies Shorts, the San Francisco apparel brand known for its short shorts, faced fragmented customer and marketing data spread across Shopify, Klaviyo, Google Analytics, Google Sheets and Excel, which forced teams to work in silos and make decisions from stale spreadsheets. With limited engineering resources to build pipelines, Chubbies Shorts chose Fivetran to automate connectors into a Google BigQuery warehouse and power Looker dashboards, centralizing data and creating a single source of truth.

Using Fivetran’s plug-and-play connectors, Chubbies Shorts consolidated data into BigQuery and delivered real-time insights in Looker; merchandising now evaluates product performance in 2–3 weeks versus over nine weeks previously, the data team cut maintenance headcount by half, and the acquisition team can assign 30/60/90‑day projected LTV to optimize marketing spend. Fivetran’s easy setup, broad connector library, fixed pricing and scalability made these measurable improvements possible.

Chubbies Shorts

Carlos Nido

Senior Manager of Data & Analytics