Case Study: Canva Achieves Personalized Data Activation at Scale with Fivetran

Canva builds 360-degree customer view with Fivetran

Canva, the visual communication platform serving more than 260 million users worldwide, needed a better way to personalize outreach as it scaled. Its marketing, sales, and engagement data was spread across dozens of systems, making it hard to build a single customer view, compare performance, and keep reporting consistent. Data engineers were also spending too much time maintaining fragile custom integrations, which slowed down decision-making and innovation.

Using Fivetran, Canva centralized data from more than 60 marketing, sales, and engagement platforms into Snowflake, while dbt handled transformation and Fivetran Activations synced modeled data into tools like Braze and Salesforce. This gave teams self-service access to trusted, analytics-ready data and enabled real-time personalization without engineering support. The result was a reduction in weeks of manual work to minutes, faster data builds from hours to minutes, stronger governance, and better customer engagement at scale.

Canva

Frank Wu

Director of Data Platforms