Case Study: Falcon.io achieves a data-driven culture and faster, democratized insights with Fivetran

Building a Data-Driven Culture in a Fast-Growing Company

Falcon.io, a fast-growing social media marketing platform with more than 15,000 users, faced a fragmented analytics environment where the BI team stitched together APIs, spreadsheets and notes to produce basic reports—simple metrics like renewal rates could take up to two weeks. After struggling with an all‑in‑one solution that lacked visibility and reliable connectors, Falcon.io chose a modern stack with Fivetran as the automated data pipeline (alongside Amazon Redshift and Looker) to centralize and standardize source data.

Fivetran’s prebuilt connectors delivered faithful, low‑maintenance one‑to‑one replication (the NetSuite connector was singled out), enabling Looker and Redshift to power a complete model of the sales funnel, customer success process and operations. The change drove measurable impact: analytics users increased 10x across departments, customer acquisition cost reports went from a month to under a week, and Falcon.io now reliably tracks GRR, ARR and MRR to make faster, more confident data‑driven decisions.

Falcon.io

Nicolaas Wagenaar

Team Manager of Business Intelligence