Case Study: Air Up Centralizes Data and Empowers Analytics with Fivetran

Bottles saved, efficiency gained air up® centralizes data for growth

air up, the German hydration brand behind reusable bottles and scent Pods, grew rapidly across Europe and the U.S. but struggled with a fragmented data landscape spread across Shopify, Google Sheets, ads platforms, and other systems. Analysts had to depend on multiple stakeholders to gather data manually, which slowed reporting and made timely, data-driven decisions difficult.

Fivetran helped air up centralize its data with fully managed pipelines and 600+ connectors, including key integrations like Shopify, so data could be delivered in a structured format in hours instead of months. The result was self-service analytics for 97% of employees, improved decision-making across marketing, customer experience, and operations, automated integration of 600+ tables, and better forecasting through predictive analytics.

Air Up

Stefan Kühn

VP Data & AI