Case Study: ASICS achieves rapid data centralization and enables ML innovation with Fivetran

ASICS - Customer Case Study

ASICS faced a complex data challenge when migrating from an SAP stack to Salesforce Marketing Cloud: centralize disparate sources (NetSuite, Salesforce, Runkeeper) into a single analytics platform while keeping a small engineering team focused on higher‑value work. With limited resources, ASICS needed a reliable, low‑maintenance ELT solution—so they chose Fivetran to handle data replication and connectors for sources like NetSuite and Salesforce.

Fivetran’s connectors fed data into Snowflake, enabling what ASICS estimates would have taken six months of internal work to be built in six days. With Fivetran handling ELT, the team centralized customer and ERP data, enabled daily campaign and revenue attribution, combined terabytes of Runkeeper and purchase data for a 360° customer view, and accelerated machine‑learning experiments—delivering faster insights without growing the engineering headcount.

ASICS

Peter Nealon

Senior Director, Platforms Engineering & Head of Security