Case Study: Grafana Labs accelerates ERP migration and builds Customer 360 with Fivetran

Grafana Labs delivers rapid ERP migration and customer 360 to unlock growth

Grafana Labs, a B2B technology company, needed a faster way to manage critical business data as it scaled globally. Its finance, sales, marketing, and product teams all depended on timely access to ERP, customer, and usage data, and the company was facing a complex migration from a custom ERP system to NetSuite. Grafana Labs used Fivetran to centralize data from systems like NetSuite SuiteAnalytics, Salesforce, Marketo, Google Analytics, and Google Ads into BigQuery.

With Fivetran, Grafana Labs completed its NetSuite migration in just 3–4 weeks, cutting an estimated 4–8 weeks of development time. Fivetran also helped the company build a Customer 360 dashboard in 2 weeks, enabling better visibility for sales and customer success, new upsell opportunities, and a consumption-based sales compensation model. Overall, Fivetran supported two years of scaling without dedicated data engineers and saved the equivalent of 1+ FTE in manual work through automation and prebuilt dbt packages.

Grafana Labs

Bob Samuels

Senior Manager, Data & Analytics Engineering