Case Study: Activision achieves a blockbuster MWII launch with FivebyFive

Activision generates $1B in 10 days with FivebyFive

FivebyFive worked with Activision to tackle the challenge of sustaining excitement for the highly anticipated launch of *Call of Duty: Modern Warfare II*. With a growing audience playing more free-to-play games, the key problem was not just generating initial hype but maintaining it to ensure every gamer felt compelled to purchase the full game.

The vendor implemented a precisely timed six-phase global launch strategy across 24 markets. They deployed specialist creative technologists and used their proprietary Oceanview campaign management platform to deliver 2,500 accurate and consistent assets in 20 languages within tight deadlines. FivebyFive's solution helped Activision generate $1 billion in just 10 days, achieving a 36% increase in digital sales year-over-year and a 50% increase in total sales.

Activision