Case Study: Mockingbird modernizes its Shopify store with Up at Five

Mockingbird upgrades to Shopify 2.0 with Up at Five, adding custom pre-order functionality

The customer, Mockingbird, faced the challenge of upgrading its outdated custom Shopify store to a new theme that could fully leverage the advanced features of Shopify 2.0. Their goal was to modernize the front-end experience while ensuring the new design retained their familiar branding and layout so customers would feel immediately comfortable after the upgrade. The vendor, Up at Five, was engaged for this project.

Up at Five selected and customized a new Shopify 2.0 theme that felt familiar to customers while providing Mockingbird with the ability to self-manage content and make changes without developer assistance. A key part of the solution was implementing custom pre-order functionality, which allowed Mockingbird to display back-in-stock dates on product pages and in the cart for in-demand items. This upgrade by Up at Five opened up significant opportunities for the customer to efficiently manage their online store.

Mockingbird